The Tour de Pologne is not just a UCI World Tour pro cycling race. Thanks to our collaboration with Ferrero, the Tour de Pologne also invests in young Polish cyclists with the Kinder+Sport Mini Tour de Pologne. The purpose? Give kids the chance to do sports and grow into “Active Adults”, who will incorporate sports into their daily routine. Ferrero’s Csr project involves 28 countries, with almost 4.4 million kids participating in various activities.
From this year, the Mini Tour de Pologne is part of this programme which has encouraged thousands of kids to ride on the roads of the Tour de Pologne race. In this year’s edition alone, more than 2300 kids have come together on the roads of the Tour.
Even Michal Kwiatkowski, who is an ambassador for this program , got his start on the route for the Mini Tour de Pologne in Torun before he became the champion we all know and love today, one who stands as a shining example for eager young cyclists in Poland and throughout the world.