{"id":42138,"date":"2025-10-22T16:03:02","date_gmt":"2025-10-22T14:03:02","guid":{"rendered":"https:\/\/www.tourdepologne.pl\/?p=42138"},"modified":"2025-11-18T13:27:13","modified_gmt":"2025-11-18T12:27:13","slug":"tour-de-pologne-remains-in-the-worlds-elite-a-global-brand-in-constant-growth","status":"publish","type":"post","link":"https:\/\/www.tourdepologne.pl\/en\/2025\/10\/tour-de-pologne-remains-in-the-worlds-elite-a-global-brand-in-constant-growth\/","title":{"rendered":"Tour de Pologne remains in the World\u2019s Elite \u2013 a global brand in constant growth"},"content":{"rendered":"<p>The Union Cycliste Internationale (UCI) has published the final World Tour calendar for 2026, and naturally, the Tour de Pologne is among the listed events. Poland\u2019s national race will take place from August 3 to 9.<\/p>\n<p>Poland is one of only 13 countries worldwide\u2014and 9 in Europe\u2014that have the privilege of hosting a UCI World Tour event, the highest level of professional road cycling. It has held this status since the very beginning of the series, established in 2005 (originally called the UCI Pro Tour).<\/p>\n<p>In 2026, the following countries will organize one-day or stage races that are part of the UCI World Tour (listed chronologically): Australia, the United Arab Emirates, Belgium, Italy, France, Spain, the Netherlands, Switzerland, Germany, Denmark, Poland, Canada, and China. Among these, only France, Italy, Spain, Belgium, and Switzerland will have more days of racing than Poland.<\/p>\n<p>Over the years, the Tour de Pologne has become a global cycling brand, recognized for its continuous growth, large-scale logistics, and impressive organization. Each stage\u2019s setup requires 20 trucks to transport the infrastructure and a team of 300 people to assemble it. Securing a 200-kilometer stage involves around 2,000 people\u2014including police, emergency services, and volunteers.<\/p>\n<p>\u201cThere\u2019s no other event in Poland that involves so many people or promotes our country abroad as much as the Tour de Pologne.\u201d &#8211; said Czes\u0142aw Lang<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-42129\" src=\"https:\/\/www.tourdepologne.pl\/wp-content\/uploads\/2025\/10\/TdP-2025-2-Andrzej-Gucwa-28.jpg\" alt=\"\" width=\"1280\" height=\"853\" srcset=\"https:\/\/www.tourdepologne.pl\/wp-content\/uploads\/2025\/10\/TdP-2025-2-Andrzej-Gucwa-28.jpg 1280w, https:\/\/www.tourdepologne.pl\/wp-content\/uploads\/2025\/10\/TdP-2025-2-Andrzej-Gucwa-28-300x200.jpg 300w, https:\/\/www.tourdepologne.pl\/wp-content\/uploads\/2025\/10\/TdP-2025-2-Andrzej-Gucwa-28-600x400.jpg 600w, https:\/\/www.tourdepologne.pl\/wp-content\/uploads\/2025\/10\/TdP-2025-2-Andrzej-Gucwa-28-150x100.jpg 150w, https:\/\/www.tourdepologne.pl\/wp-content\/uploads\/2025\/10\/TdP-2025-2-Andrzej-Gucwa-28-500x333.jpg 500w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>Thanks to the broadcast signal produced by Telewizja Polska (TVP) and the recently renewed partnership with Eurosport, coverage of the race now reaches every continent. Eurosport alone broadcasts the event in 65 countries, with additional rights negotiated individually with other broadcasters.<\/p>\n<p>\u201cI raced in the peloton for many years, and I still have friends all over Europe,\u201d says Czes\u0142aw Lang, the race director. \u201cThey watch the Tour de Pologne, then call me to congratulate me on how much Poland has changed\u2014our landmarks, treasures, and new roads. They see it all through our broadcasts. We work closely with the Polish Tourist Organization and with TVP to find, visit, and film the most beautiful places in advance.\u201d<\/p>\n<p>\u201cLet me tell you more,\u201d he adds. \u201cTwo French technicians working on the TV production team were so enchanted when we entered the Bieszczady Mountains that they immediately bought land there. They told me they couldn\u2019t imagine living anywhere else when they retire.\u201d<\/p>\n<p>Promoting Poland has become part of the DNA of the Tour de Pologne under Lang\u2019s leadership. His sense of history and deep-rooted patriotism have inspired him to use the race as a way to showcase his homeland and tell its story to the world \u2014 including the difficult chapters.<\/p>\n<p>When the race passed by the former German concentration camp Auschwitz, riders stopped to lay flowers and pay tribute to the victims, remembering the tragic history of the<br \/>\nplace. The 70th edition of the race was held under the motto \u201cFrom Italy to Poland, in the footsteps of John Paul II.\u201d In 2014, the event paid tribute to the heroes of the Solidarity movement, stopping at the gate of the Gda\u0144sk Shipyard. These are just a few examples of how the Tour de Pologne intertwines sport with memory and national pride.<\/p>\n<p>All of this would not be possible without the race\u2019s long-term partners, as the budget amounts to several million euros. The Tour de Pologne has consistently attracted some of the largest brands in both Polish and international business. In 2025, the main sponsor was ORLEN, one of the Poland\u2019s biggest companies, with Decathlon and PZU among the official sponsors, and Totalizator Sportowy as a strategic partner.<\/p>\n<p>The Tour de Pologne family, however, is much larger \u2014 including other sponsors, media partners, and of course, the host cities. Thanks to their support, the race continues to evolve year after year, introducing new innovations such as a state-of-the-art fleet of Toyota and Lexus vehicles. The Japanese automotive giant \u2014 known for its long-term strategic partnerships with leading brands \u2014 provided more than 40 cars for the 2025 edition, supplied by Toyota Central Europe, Toyota Rado\u015b\u0107, and Lexus Warszawa Rado\u015b\u0107.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-42130\" src=\"https:\/\/www.tourdepologne.pl\/wp-content\/uploads\/2025\/10\/TdP-2025-3-Szymon-Gruchalski-79.jpg\" alt=\"\" width=\"1280\" height=\"853\" srcset=\"https:\/\/www.tourdepologne.pl\/wp-content\/uploads\/2025\/10\/TdP-2025-3-Szymon-Gruchalski-79.jpg 1280w, https:\/\/www.tourdepologne.pl\/wp-content\/uploads\/2025\/10\/TdP-2025-3-Szymon-Gruchalski-79-300x200.jpg 300w, https:\/\/www.tourdepologne.pl\/wp-content\/uploads\/2025\/10\/TdP-2025-3-Szymon-Gruchalski-79-600x400.jpg 600w, https:\/\/www.tourdepologne.pl\/wp-content\/uploads\/2025\/10\/TdP-2025-3-Szymon-Gruchalski-79-150x100.jpg 150w, https:\/\/www.tourdepologne.pl\/wp-content\/uploads\/2025\/10\/TdP-2025-3-Szymon-Gruchalski-79-500x333.jpg 500w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>This year, Grupa Transportowa joined the list of official logistics partners, helping to transport 13 tons of the world\u2019s best cycling safety systems from Belgium, produced by the company BOPLAN. A year earlier, the finish area and podium zone underwent a complete transformation. The new 13-meter-wide foldable stage allows for modern sponsor exposure and features three LED screens \u2014 the largest being five meters wide, enabling spectators to share in the excitement of the race long before the riders reach the finish line.<\/p>\n<p>\u201cWe do all of this for the people,\u201d said Czes\u0142aw Lang, the race director. \u201cI feel that few things still bring people together as strongly as sport \u2014 and especially cycling, where you don\u2019t need a ticket; you can just stand in front of your own house and watch. The Tour de Pologne is a huge challenge \u2014 it\u2019s often difficult to design a route that satisfies everyone or to balance the budget \u2014 but when I see those crowds, when I get reports saying that three million people lined the roads, I feel immense satisfaction. That\u2019s what keeps me going,\u201d Lang concluded.<\/p>\n<p>The strength of the Tour de Pologne brand is confirmed by numerous awards. Poland\u2019s national race has repeatedly been named \u201cEvent of the Year\u201d in the Przegl\u0105d Sportowy Plebiscite. The organizer, Lang Team, has also received prestigious honors such as the Demes Award and the Teraz Polska distinction.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Union Cycliste Internationale (UCI) has published the final World Tour calendar for 2026, and naturally, the Tour de Pologne &hellip; <\/p>\n","protected":false},"author":6,"featured_media":42126,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[95],"tags":[],"class_list":["post-42138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tour de Pologne remains in the World\u2019s Elite \u2013 a global brand in constant growth - Tour de Pologne<\/title>\n<meta name=\"robots\" content=\"index, follow, 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