Cofidis remains a Partner of the Tour de Pologne UCI WorldTour

The French company Cofidis remains committed to supporting and promoting cycling. The long-standing cooperation with Lang Team will also be continued during this year’s 83rd Tour de Pologne UCI WorldTour. Cofidis will be one of the Partners of the largest race in this part of Europe.

One of the brands present in world cycling for years is Cofidis. It is a French company offering car loans, leasing and flexible cash and installment financing. Cofidis is a partner of the world’s largest cycling races, as well as the title sponsor of a men’s and women’s professional team. It also supports athletes with disabilities.

Since 2018, the Polish branch of the international Cofidis Group has been cooperating with Lang Team on the occasion of the Tour de Pologne UCI WorldTour. It will be no different in the case of this year’s edition of the race – Cofidis remains a Partner of the Polish competition.

“Tour de Pologne is an event with which Cofidis has been associated for many years. Our partnership is based not only on supporting one of Europe’s most prestigious cycling races, but above all on shared values – passion, commitment, determination, and the relentless pursuit of goals. Cycling has always been close to the heart of the Cofidis brand, which is why we are proud to stand alongside riders and fans during this exceptional celebration of sport. This year is particularly significant for us, as we have unveiled a new brand platform and a new logo. These changes symbolize the evolution of our brand while reaffirming our commitment to the values that have defined Cofidis for years. Just as cyclists cover mile after mile, overcoming challenges along the route, we support our customers every day in achieving their plans and ambitions. We are delighted that, together with Tour de Pologne, we can inspire people to take action, demonstrate the power of perseverance, and promote the passion for sport that brings people together,” said Anita Makowska, Marketing, Data and Customer Experience Director at Cofidis Poland.

In recent decades, the Tour de Pologne has developed a reputation thanks to which it is invariably part of the prestigious UCI WorldTour. Every year, world cycling stars and the best teams come to Poland, thereby promoting the sport at the highest level, but also the regions traversed by the peloton.

The 83rd Tour de Pologne UCI WorldTour will be held under the slogan “North-South” and will connect the Baltic Sea with the Tatra Mountains. The race will begin on August 3 in Gdynia, from where the competitors will ride south. The cyclists will visit, among others, the Lubuskie Voivodeship, Lower Silesia, Bukowina Tatrzańska and everything will be crowned with an individual time trial at the “Wieliczka” Salt Mine.

The competition will be broadcast on TVPand Eurosport channels, as well as on the HBO Max streaming platform, thus reaching fans from 65 countries.