Soudal is the Official Partner of the 82nd Tour de Pologne UCI WorldTour

– There are brands that are leaders in their industries, but are also widely associated with sport. I am pleased to announce once again that one such brand is our official partner. Soudal and cycling make a great combination, says Czesław Lang, General Director of Tour de Pologne.

Soudal is a global leader in the production of polyurethane foams and a leading supplier of adhesives, sealants, and roofing products. This year, the brand once again joins Tour de Pologne as a partner.

Soudal, which has consistently supported cycling at both professional and amateur levels, has long been building an image as a socially responsible brand that promotes a healthy lifestyle. During this year’s 82nd edition of the Tour de Pologne UCI WorldTour, Soudal will be the official partner of the race number.

“Actively supporting cycling has been an integral part of our company’s activities for many years. It reflects our belief that determination, ambition, hard work, and fair play are the keys to success. These values define a modern brand—which is why we consistently leverage this potential in our daily communications. Partnering with Tour de Pologne, Poland’s prestigious cycling race and part of the elite UCI WorldTour, is an important local initiative for us. It’s an event of immense renown, both among professionals and fans, and perfectly aligns with Soudal’s mission of actively promoting cycling” said Andrzej Kaczor, Managing Director of Soudal.

“Soudal and cycling are an excellent match. I am very pleased that such a well-respected brand will join us again for this race. We have turned Tour de Pologne into a showcase for Poland and the largest annual sporting event in this part of Europe. Support from companies like Soudal helps us continue to grow. I’ve said it for years—cycling is a fantastic sport, but the race itself can also be a powerful platform for promotion. Soudal understands this perfectly. Thanks to TV broadcasts on TVP and Eurosport, we reach millions of Poles and viewers in 65 countries. That’s an invaluable asset”, adds Czesław Lang.

Through its sports sponsorship, Soudal has for years supported the Soudal Quick-Step cycling team—one of the most successful squads in the world. The team not only achieves regular victories in the most prestigious races but also stands as a symbol of perseverance, courage, and teamwork—values strongly associated with the Soudal brand. As in previous years, the Soudal Quick-Step team will take part in this year’s Tour de Pologne.

Soudal is also committed to supporting amateur sports. A special place in the company’s calendar of initiatives is held by Rajd Gorących Serc (the “Rally of Warm Hearts”) — a charitable event that combines a passion for cycling with helping people with disabilities.