DrWITT keeps riding with Tour de Pologne

DrWITT Elektrolity Zero Cukru has become the official drink of the 82nd Tour de Pologne. It marks another year of collaboration between the renowned brand and the only UCI WorldTour cycling race in this part of Europe. „We believe this partnership strengthens our position as a brand supporting an active lifestyle and embeds DrWITT even deeper in the world of sports” says Katarzyna Walkowicz, Senior Brand Manager at DrWITT.

Every year, the Tour de Pologne is an opportunity to promote Poland and Polish businesses among cycling fans from around the world. Once again, DrWITT – a recognizable brand from the Maspex Group, specializing in beverages that support a healthy and active lifestyle – will be one of the race partners. Just like last year, DrWITT Elektrolity Zero Cukru will be the official drink of the Tour de Pologne.

– Extending our partnership with the Tour de Pologne is a natural step in our strategy of building a strong and dynamic brand. This is a prestigious, far-reaching event that perfectly aligns with DrWITT’s values – healthy living, energy, and perseverance. Our presence along the race route enables us to reach a wide audience and enhance brand recognition in a truly authentic sports setting. We believe this collaboration boosts our image as a brand that supports activity and anchors DrWITT even further in the sports world – adds Katarzyna Walkowicz.

The company emphasizes that proper hydration plays a key role in maintaining an active lifestyle – especially during physical exertion, such as cycling. That’s why developing products that effectively support the body and promote well-being – both during workouts and daily life – is at the heart of the brand’s mission.

– DrWITT is a brand created for people who live actively and want to take care of themselves in a simple and natural way. Our offer includes functional drinks, isotonic drinks for athletes, vitamin waters – including zero-sugar options – as well as canned vitamin drinks. We listen closely to our consumers and observe how their needs and interests evolve, so we can create products that genuinely support their lifestyle. Our mission is to help people care for their health and well-being every day – in an accessible, convenient, and natural way. We want to be there with them every step of the way – while they’re moving, working, traveling – providing energy, hydration, and support when they need it most – says Katarzyna Walkowicz.

As part of the collaboration between DrWITT and the 82nd Tour de Pologne, a DrWITT Special Prime will be placed on the fourth stage from Rybnik to Cieszyn, where riders from top teams will battle for victory. An additional attraction for fans will be the special DrWITT zone at the finish line of stages.

– For the 82nd Tour de Pologne, DrWITT has prepared a range of activities that highlight our commitment as the official electrolyte drink of this prestigious event. We’ll be present along the route and at the finish lines, ensuring hydration for both cyclists and fans. In Wisła, there will be a special DrWITT sprint prize, and the best rider on that section will receive a special reward from the brand. We’ve also invited a well-known sports journalist to provide live race commentary on our social media, offering behind-the-scenes insights from a true sports enthusiast’s perspective. At the finish line, we’ll create the DrWITT Zone – a space where fans can relax and stay hydrated. We invite everyone to follow our social media channels – even before the race starts, we’ll be revealing what we’ve prepared for DrWITT fans and cycling enthusiasts – concludes Katarzyna Walkowicz.

The 82nd Tour de Pologne will take place from August 4 to 10.