Oral-B Becomes the Partner of the 82nd Tour de Pologne
The competition in the 82nd Tour de Pologne UCI WorldTour is not only great sporting emotions, but also the promotion of a healthy lifestyle. The partner of the race has become the brand Oral-B, offering oral hygiene products.
As a race of the prestigious UCI WorldTour category, the 82nd Tour de Pologne is one of the most important sporting events in Poland and is responsible for promoting an active lifestyle and health prevention. The cooperation with the brand Oral-B shows that sport and health go hand in hand.
“We want to be where good habits begin – close to people, close to movement, close to passion. The Tour de Pologne is the perfect space to remind that a healthy smile begins with conscious hygiene. And that taking care of yourself can be not only effective, but also pleasant” said Paulina Andrejczuk, Brand Manager of Oral-B.
“I am very happy to start cooperation with the Oral-B brand. In this way we show that the Tour de Pologne UCI WorldTour is not only great sporting emotions, but also the promotion of a healthy lifestyle. Our mission is for more and more people to take care of their health” said Czesław Lang, General Director of the Tour de Pologne UCI WorldTour.
The presence of the Oral-B brand on the route of the 2025 Tour de Pologne is more than a promotional cooperation. It is a conscious decision, resulting from the need to promote daily oral health prevention in places where an active, engaged and positively energized community gathers.
Oral-B Zone – education and experience in one place
At the finish line of each stage of the 82nd Tour de Pologne, we invite you to the specially prepared Oral-B Zone – a mobile bus with a spacious area that enables thorough familiarization with Oral-B products in practice. Thanks to the available oral hygiene stations, including sinks, visitors can test electric toothbrushes with iO technology and Oral-B toothpastes by themselves and see their effectiveness in daily hygiene.
In the zone, among others:
- Tooth brushing on site – the possibility to test Oral-B products yourself with the help of hygienists who will give practical tips on daily oral hygiene
- Testing of Oral-B iO toothbrushes and Oral-B toothpastes – a chance to check on site the operation of Oral-B’s advanced technology
- Fun in front of the zone – a skill game in the form of beanbag toss, which will provide entertainment for visitors
- Gifts after testing – participants who use the zone will receive an Oral-B toothpaste for further use at home and a promotional code for purchasing the brand’s products
- Cooling zone and photo spot – in front of the entrance there is a large-format Oral-B iO toothbrush which sprays a gentle water mist on hot days. Inside the zone there is a dental chair on which one can take a souvenir photo wearing a crown made of Oral-B iO brush heads
The Tour de Pologne UCI WorldTour is a unique opportunity to meet thousands of Poles in places where sport and lifestyle go hand in hand with daily, healthy habits. Participation in the event is a perfect opportunity for education through experience – and also inspiration for small but important changes in the daily routine.
Oral-B has been supporting Poles for years in their daily care for oral health – now also on the route of one of the most exciting sporting events in the country. Because a healthy smile is more than aesthetics – it’s an element of well-being, self-confidence and energy for every day.
The 82nd Tour de Pologne will once again be part of the prestigious UCI WorldTour. The race will take place from August 4–10 on the route from Wrocław to the „Wieliczka” Salt Mine. The competition will be broadcast on TVP, Eurosport and the streaming platform MAX, reaching fans in 65 countries.