Lidl Polska becomes the Freshness Partner of the 83rd Tour de Pologne UCI WorldTour!

Lidl Polska is joining the group of partners supporting the 83rd Tour de Pologne UCI WorldTour. The company has been known for years for its commitment to sports, including cycling.

A cycling race at the UCI WorldTour level is a massive undertaking that requires the involvement of many renowned partners. Joining their ranks as the Freshness Partner of the 83rd Tour de Pologne UCI WorldTour is Lidl Polska.

Lidl Polska has been present on the Polish market for more than 20 years, offering high-quality products at affordable prices. For years, it has been actively involved in sports sponsorship, including cycling. In the professional men’s and women’s peloton, the Lidl-Trek squads stand out as some of the best teams, and we will see them racing on Polish roads this year.

Lidl Polska promotes a healthy lifestyle by encouraging balanced nutrition and regular physical activity, including cycling. This commitment is also reflected in its partnership covering the ORLEN Tour de Pologne Amateurs – the Ryszard Szurkowski Memorial. During this event, Lidl Polska will set up a special zone promoting the Ryneczek Lidla.

The starting line of the 83rd Tour de Pologne UCI WorldTour will feature, among others, 18 UCI WorldTour teams and the Polish National Team. Each of the 7 stages will be broadcast live on TVP and Eurosport, as well as on the HBO Max streaming platform, reaching fans in 65 countries and promoting Poland and top-level cycling across the globe!